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gdpr
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
The Architecture Behind the Acronyms (CMP): The Banner That Became a Layer
CMP started life as the name for a cookie banner inside an adtech framework. The job the category now has to do, holding a customer's permissions across every channel, is one the acronym was never built to describe.
Weekly MarTech Signals That Matter to Me: Part 17, Week 35
In eight days three platforms gave an agent write access to configuration rather than to campaigns, and none of them published a session lifetime or a revocation path. In the same fortnight a regulator put 825 million euros on the absence of a human in an automated decision.