Articles about
cms
Thoughts and field notes on MarTech, customer engagement, and solution architecture.

The Architecture Behind the Acronyms (DXP): The Acronym That Tried to Swallow the Stack
DXP emerged when websites became complex digital experiences and the CMS was no longer enough. Then the category expanded until it began to describe almost the entire stack.

The Architecture Behind the Acronyms (CMS): The Page System That Outgrew the Page
CMS began as a way to publish web pages without editing HTML. It became the structured content layer behind websites, applications, channels and, increasingly, AI agents.