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Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 18, Week 36
Optimizely gave its agents their own identity. Salesforce and Anthropic gave theirs yours. Salesforce is also turning the agent platform on for you by default. Treasure AI published a read-only boundary, Salesforce retracted a write capability it had documented, and the FTC sued Amazon over an auction that was not the auction it described.